Google Analytics 4 News, Updates, Articles
Starting September 20203, GA4 is making changes to their attribution models. The first-click, linear, time-decay, and position-based attribution models will be removed from the attribution reports, property-level reporting-model setting, and Admin API. Cross-channel data-driven attribution, cross-channel...
Craig Sullivan, a prominent authority in the Web Analytics, UX and Experimentation field, shared a screenshot from one of his Google Analytics 4 (GA4) accounts. He wrote in his LinkedIn message: “Now that’s interesting....
Google Analytics has increased the number of Properties allowed in an account from the previous default value of 100 to 2000 (learn more). This change will allow for more flexibility in organizing properties and...
