We provide Google Analytics Training in a Workshop Setting. We offer Standard Training or Customized for Your Business Using your Data. To find out details and pricing about training in your city, please email us at support@gapremium.com

Standard Google Analytics Training & Workshop

Topics Covered
• Introduction and overview of Google Analytics
• Understanding Google Analytics Account Structure
• Understanding Profiles and how to manage your Google Analytics
• Setting up tracking code on your site
• Understanding and using custom variables
• Understanding Filters and how to use them effectively
• Measuring and understanding conversion
• Understanding and setting up goals and conversion funnels
• Understanding the reporting interface: dashboard, visualizing the data, exporting data etc.
• Campaign tracking
• Measuring Paid Search (CPC) and getting your reporting in Google Analytics
• Measuring Emails and Newsletters Campaigns
• Measuring Display (Banner) Advertising Campaigns
• Measuring Offline campaigns
• Measuring Social Media
• Alerts
• Creating Segments
• Creating Custom Reports
• Introduction to other Complimentary Google tools (Webmaster, Website Optimizer, trends)

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