We provide Google Analytics Training in a Workshop Setting. We offer Standard Training or Customized for Your Business Using your Data. To find out details and pricing about training in your city, please email us at

Standard Google Analytics Training & Workshop

Topics Covered
• Introduction and overview of Google Analytics
• Understanding Google Analytics Account Structure
• Understanding Profiles and how to manage your Google Analytics
• Setting up tracking code on your site
• Understanding and using custom variables
• Understanding Filters and how to use them effectively
• Measuring and understanding conversion
• Understanding and setting up goals and conversion funnels
• Understanding the reporting interface: dashboard, visualizing the data, exporting data etc.
• Campaign tracking
• Measuring Paid Search (CPC) and getting your reporting in Google Analytics
• Measuring Emails and Newsletters Campaigns
• Measuring Display (Banner) Advertising Campaigns
• Measuring Offline campaigns
• Measuring Social Media
• Alerts
• Creating Segments
• Creating Custom Reports
• Introduction to other Complimentary Google tools (Webmaster, Website Optimizer, trends)