Google Analytics tracking code uses the URL as it shows in the address bar of the browser. If the URL’s on your site are hard to understand then you might want to name them something more meaningful so that someone looking on Google Analytics reports can quickly understand what the pages are about.
For example: If you have a URL that looks like
It will appear as p=123 in Google Analytics Site Content –> Pages report
Just by looking at the report, you won’t know what page p=123 is about, so you might want to rename it to more meaningful URL like
In order to do so, on the page http://www.mydomain.com/p=123, you change the default
_gaq.push([‘_trackPageview’]); to _gaq.push([‘_trackPageview’, ‘[new name of the URL]’]);
For the example above the code will be
Now you will see page-about-product.html instead of p=123 in Google Analytics Site Content –>Pages Report
(Note if you rename a page then the functionality to click through on a URL to visit the page will be broken as well as In-Page Analytics will be broken).