How to Quickly Create Custom Reports and Learn About Them

Several reports in Google Analytics now have a quick link to create custom view of those reports.  (See “Customize” option in the image below).  

When you click on “Customize” option you will be taken to “Custom Reporting” tab with the current report shown in an editable format. See the two images below, I have marked two sections in the reports that you see and then same sections are marked in the customizable format.  When you compare these two views, you will get an idea on how to construct your custom reports.

Report View


Custom Reporting View

In the “Custom Reporting” view you can also add remove Metrics and Dimensions, rename the tabs and add filter and save the report as a custom report.

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