SQL for Marketing Analysis – All Google Analytics Analysts Should Know

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time when they can’t just wait around for IT to help them data pulls and manipulations.  They have to know how to do it on their own. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.

The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases as well.  Sign up for SQL for Marketers and Marketing Analysts

SQLForMarketersCoverImage

5 Online Google Analytics Courses You Might Like

Few Online Courses to Learn Google Analytics

I came across few online courses on Google Analytics that might help you as you are learning or improving your Google Analytics skills.  I have not personally not gone trhough these courses so can’t vouch for how good they are but I have used the reviews of others, who have taken these courses, to rank them.

If you have an online course that you teach or love, then send me the link to include it in this list.

    1. Google Analytics for Beginners – Learn to use Google Analytics for uncovering actionable data and growing your business online.
    2. The Complete Google Analytics Course For Beginners – Learn Google analytics and its strategies to increase the traffic and sales of your business
    3. Google Analytics Mastery – Sky rocket marketing results through the power of data analysis and Google Analytics!
    4. Google Analytics 2015: Turn Data Into Strategic Decisions – Google Analytics: Grow your business by setting goals, tracking marketing analytics & performing business analysis
    5. Google Analytics Fundamentals – Learn the fundamentals of Google Analytics including core concepts, the interface, using reports and customization.687474703a2f2f7777772e6461696d746f2e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031332f31312f676f6f676c652d616e616c79746963732e706e67

 

6 Reasons Why Your Google Analytics Reports Might Be Wrong

tumblr_mxa45rwot71ro4c22o1_500

  1. Missing Tags – This is the most common error of wrong data.  This generally happens when new pages are added or the exiting pages are redesigned/recoded and the developer forgets to include the tags.  Make sure all of your pages are tagged with Google Analytics code.  You can use a tool like GAChecker, to verify if the Google Analytics tags are missing on any pages of your site.
  2. Mistagged Pages – Incorrect implementation or double tagging leads to wrong data in Google Analytics.  Double tagging results in increased page views and a low bounce rate. If you bounce rate is lower than 20% then that’s the first thing you should check.
  3. Location of GA Tags – Placing the tag towards the bottom of the page could result in no data particularly for the users with slow connections or pages that are slow to load.  This happens when a user tries to loads a page and clicks on another link before the first page is loaded. Since the Google Analytics tag is towards the bottom of the page, it might not get a chance to execute.  To avoid this issue, put your Google Analytics JavaScript in the <head> section of the page.
  4. Incorrect Filters – Wrong Filters can mess up the data and distort the view.  Always create an unfiltered view so that you have correct data to fall back on.
  5. Tags Not Firing Properly – This can happen when your page(s) have JavaScript errors.  A JavaScript error on any part of the page can result in an error in Google Analytics code. Verify the JavaScripts on your site to make sure there are no errors.
  6. Sampling – Sampling happens on highly trafficked site. Sampling in Google Analytics is the practice of selecting a subset of data from your traffic and reporting on the trends available in that sample set.  For most purposes, this might not be a non-issue however it can be of concern in eCommerce sites where sampling can (will) result in wrong sales figures.   You can get more information about GA sampling on “How Sampling Works“.

Tracking Campaigns in both Google Analytics and Omniture Site Catalyst


Fatal error: Allowed memory size of 41943040 bytes exhausted (tried to allocate 40961 bytes) in D:\Hosting\3029771\html\gapremium\wp-content\themes\genesis\lib\shortcodes\post.php on line 416