How to View Click Map of a Page in Google Analytics

Click maps are a great way to visually see where visitors are clicking on a page. Google Analytics provides click map under Content –> In-Page Analytics (See below).

Click on In-Page Analytics and the first page that you will see is your site’s home page. To view a different page, either click on a link on the home page (still within In Page Analytics) or select a page from drop down available on top left (see below).

Other options

  • Select click, goal value or a goal to display on click map and also a threshold from the drop down next to it.
  • Show Bubbles – this shows the orange bubbles and the numbers that you see in the report. This is the default view, when you first land on the page.
  • Show Colors – this options add another visual to the way you view click map, it is sort of heat map of clicks.
  •  Browser Size – This options show what percent of your visitors who see the area displayed in your report. By choosing this option you get a slider that allows you to slide and choose percent of visitors. As you choose the visitor percent, the page resizes to show the area of the page, those percent of visitors see.

How to View the Visitor Flow of Specific Pages in Google Analytics

Open Visitor Flow Report Under “Audience” menu open in “Standard Reports”. See below.  This view will give you the visitor flow for the complete site.

Left click on the page that you want the visitor flow for and select “Explore traffic through here” from the menu.

Now you have the visitor flow for that page (see below)

How to Create a Filter to Tidy up Email Referrals

Roll up Yahoo Mail, Hotmail referrals

If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.

 

 

You tend to get referrals like above ( ”xy342w.mail.live.com”). You can roll these together so you can see hotmail referrals grouped together by making changes inside Google Analytics so that reports are clearer and easier to breakdown.

 

Login to Google Analytics; select your profile you wish to roll up this data. Select Admin > Profiles > Filters

 

 

The next step is to create a New Filter.

These Filter you need to create will be a custom filter that will look at campaign sources and replace/rename the string with something that rolls them up into an easy to view source.

Filter type: Custom Filter > Search and Replace

The filter field that will be searched will be the Campaign Source and in order to ensure that all possible variables of the email source are collected a regular expression will be needed.

Filter Field > Campaign Source

Search String > “A Regular Expression”

sn144w.snt113.mail.live.com will need the following regular expression

^.*mail\.live\.co.$

Replace String with the name you wish to roll it to. I have chosen livemail.

Select Save.

Example below.

Windows Hotmail/Livemail:

 

 

This is a guest post contributed by James Cornwall

About James Cornwall

As Digital Analyst at 4Ps Marketing, James is responsible for the recently launched analytics department. After studying Civil Engineering at CITY University, James has undertaken a career in ecommerce and digital marketing. He is Google Adwords and Analytics Certified, and in his spare time is a keen hockey player. Ask James a Question: Follow on Twitter – @jamesc_4ps LinkedIn – http://uk.linkedin.com/in/james-cornwall/

Why is the Operating System Report not showing iPhone and iPad visits?

If you recently looked at Operating System Report under Browser & OS Report in or Mobile Devices Report in Google Analytics then you must be wondering what happened to your traffic from iPhone and iPad? Why are you not seeing any more traffic from these devices?

Starting May 30th Google Analytics has consolidated both iPhone and iPad into iOS in the Operating System Report. (See the graph below). iOS is the operating system used by both iPhone and iPad and hence the change to correctly reflect the operating system.
So next time you run your report keep this change in mind.

Google Website Optimizer Moves to Google Analytics – Experiments under Content Section

Google Analytics and Google Website Optimizer have merged. Now Google Website Optimizer, a free A/B and Multi-variate testing tool, is available in Google Analytics via Experiments link under Content Section (see image below).

You can create and manage all your tests within Google Analytics without going to Google Website Optimizer site.

Functionality Difference between Experiments and Google Website Optimizer

  1. Easy Implementation – Since you already have Google Analytics on your site, now you will need one script to put on the original version, rest of the work will be done by standard Google analytics script.
  2. No Multivariate Testing Anymore – There is no option to run MVT and only allows A/B testing in the “Experiments”

 

The last day you’ll be able to access Google Website Optimizer will be August 1st, 2012

We will add more posts as we uncover new functionality in Experiments.

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Where is the Old Version of Google Analytics Reports?

Google Analytics recently switched all accounts to the new reporting interface. Earlier there used to be a link on top right hand corner to switch between old version and new version but that link is no longer there. Don’t worry the old version is still there but the link has now been moved to the bottom of the page. Not sure how long the old version will live but for now it is there. I suggest you get used to the new version as quickly as you can.

Tracking Campaigns in both Google Analytics and Omniture Site Catalyst

If you are using both Google Analytics and Omniture Site Catalyst then you know that both these tools require different campaign variables to track campaigns. So what are the ways you can satisfy the requirements of both the tools so that you can see campaign performance in both of them.

Option 1 (Best Option): Use multiple query parameters

For GA you should use utm_campaign, utm_source, utm_medium

For Omniture add another parameter say ocid

Example: http://gapremium.com?ocid=123&utm_campaign=spring&utm_source=msn&utm_medium=banner

Option 2: Use one set of variables for one tools and convert them for other tool

For example: If you have GA enabled campaigns with only utm_campaign, utm_source and utm_medium already running then you can campture google campaign variables in javascript code , concatenate them to create a single value and then set that value in Omniture s.campaign variable.

Example:

http://gapremium.com?ocid=123&utm_campaign=spring&utm_source=msn&utm_medium=banner

Capture all the Google Analytics campaign variables in a JavaScript code as

campaignvalue = ‘spring : msn : banner’

The set this as the value for s.campaign value in Omniture

s.campaign = campaignvalue;

Get Google Analytics Help When You Need It

GAPremium is a Google Analytics expert consulting company.  We know Google Analytics in and out and that’s what we focus on.  If you need help with Google Analytics then we have the resources for you.

How is GAPremium Different from other Analytics Consulting Companies?

  1. We only focus on Google Analytics and related technologies only.
  2. We offer support for Google Analytics when you need and never lock you in for a long term contract
  3. Even if you need someone for few hours then we have the resources for you.
  4. We support your business 7 days a week

For Companies

  1. Get help when you need and as much you need. Minimum 1 hour commitment
  2. Get you internal technical teams trained in Google Analytics
  3. Get your business users trained in using Google Analytics to make data driven decisions

For Agencies

  1. White label our services and solutions
  2. Build you internal competency and internal team with help of our experts
  3. Tap into our resources as needed

Contact us today at support@gapremium.com for a no obligation initial consultation.

Google Analytics Event Tracking Builder Sheet V1

Event Tracking gets compiles when you have to track multiple events on a site. Not only you have to know the right syntax but also you have to keep track of all the values you are using for Category, Actions and Labels. To make your life easy we are releasing the V1 of Event Tracking Builder Sheet. This sheet will help you in getting organized and also provide you a code that you can copy and paste on the actions that you want to track as events.

 

Download Your Event Tracking Builder Sheet

 

Also, see Tracking Non Google Analytics Campaign Parameters in Google Analytics

Other Downloads:
Download your copy of the Google Analytics Campaign Tracking Sheet