How to Create a Filter to Tidy up Email Referrals

Roll up Yahoo Mail, Hotmail referrals

If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.

 

 

You tend to get referrals like above ( ”xy342w.mail.live.com”). You can roll these together so you can see hotmail referrals grouped together by making changes inside Google Analytics so that reports are clearer and easier to breakdown.

 

Login to Google Analytics; select your profile you wish to roll up this data. Select Admin > Profiles > Filters

 

 

The next step is to create a New Filter.

These Filter you need to create will be a custom filter that will look at campaign sources and replace/rename the string with something that rolls them up into an easy to view source.

Filter type: Custom Filter > Search and Replace

The filter field that will be searched will be the Campaign Source and in order to ensure that all possible variables of the email source are collected a regular expression will be needed.

Filter Field > Campaign Source

Search String > “A Regular Expression”

sn144w.snt113.mail.live.com will need the following regular expression

^.*mail\.live\.co.$

Replace String with the name you wish to roll it to. I have chosen livemail.

Select Save.

Example below.

Windows Hotmail/Livemail:

 

 

This is a guest post contributed by James Cornwall

About James Cornwall

As Digital Analyst at 4Ps Marketing, James is responsible for the recently launched analytics department. After studying Civil Engineering at CITY University, James has undertaken a career in ecommerce and digital marketing. He is Google Adwords and Analytics Certified, and in his spare time is a keen hockey player. Ask James a Question: Follow on Twitter – @jamesc_4ps LinkedIn – http://uk.linkedin.com/in/james-cornwall/

Why is the Operating System Report not showing iPhone and iPad visits?

If you recently looked at Operating System Report under Browser & OS Report in or Mobile Devices Report in Google Analytics then you must be wondering what happened to your traffic from iPhone and iPad? Why are you not seeing any more traffic from these devices?

Starting May 30th Google Analytics has consolidated both iPhone and iPad into iOS in the Operating System Report. (See the graph below). iOS is the operating system used by both iPhone and iPad and hence the change to correctly reflect the operating system.
So next time you run your report keep this change in mind.

Google Website Optimizer Moves to Google Analytics – Experiments under Content Section

Google Analytics and Google Website Optimizer have merged. Now Google Website Optimizer, a free A/B and Multi-variate testing tool, is available in Google Analytics via Experiments link under Content Section (see image below).

You can create and manage all your tests within Google Analytics without going to Google Website Optimizer site.

Functionality Difference between Experiments and Google Website Optimizer

  1. Easy Implementation – Since you already have Google Analytics on your site, now you will need one script to put on the original version, rest of the work will be done by standard Google analytics script.
  2. No Multivariate Testing Anymore – There is no option to run MVT and only allows A/B testing in the “Experiments”

 

The last day you’ll be able to access Google Website Optimizer will be August 1st, 2012

We will add more posts as we uncover new functionality in Experiments.