How to Track Campaigns in Google Analytics

Campaign Tracking in Google Analytics requires you to pass ew campaign variable to Google Analytics. The easiest way for you to do that is by appending these variables in the URL that you use in your campaigns

The five values that Google Analytics can use in Campaign Tracking are

  1. utm_campiagn  – A unique name that will help you remember what the campaign was about.
  2. utm_source  – A name that provides you information on where the campaign was run
  3. utm_medium – A name that provides you information on what medium you used for the campaign
  4. utm_content – This is mainly used in A/B testing to provide you information on what variation was used. Use can however, use it for any additional information that you want
  5. utm_term – This is mainly for providing the keywords if you are running a paid keyword campaign.

Required Variables

Only 3 of the above 5 are required variable

  1. utm_campaign
  2. utm_source
  3. utm_medium

The other two are optional. But if you don’t provide the above 3 required variable then you campaign tracking will not work.

Example:

If run a banner ad to promote http://www.gapremium.com then I might tag the URL as follows

utm_campaign = Feb2012bannercampaign

utm_medium = bannerad

utm_source = yahoo (if this ad will run on yahoo)

I might use utm_content to pass in the banner size e.g.

utm_content = 300X250

So the final URL will look like

http://www.gapremium.com? utm_campaign=Feb2012bannercampaign&utm_medium=bannerad&utm_source = yahoo&utm_content = 300X250 

Note: It does not matter what order you pass these variables in but keep in mind that the 3 required ones should be present.

To quickly build these URLs you can use

  1.  Google Analytics URL Builder at http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
  2. Google Analytics URL builder with URL Shortner – http://www.anilbatra.com/digitalmarketing/twitter-google-analytics-url-builder.asp

Viewing the Report

Campaign Reports are available under “Traffic Source” section of the “Standard Reporting” tab (see below).

 

 

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