Archives for February 2012

What are Goals and Goal Sets in Google Analytics


Goals are the end action/activity that you want from your users. They are a measure of success of your site or marketing campaign. Example: Registration, Whitepaper Download, Time on Site more than 10 mins. Currently Google Analytics allows you to create Goals based on Page URL, Time on Site, Page Views/Visit and Event. (I will cover creating goals in another post)

Goal Sets

Goal sets are a way for you to group related goals. For example if you want “Whitepaper download” as one of your goals and there are 3 whitepapers that you currently have with three different pages. You can then use all three of these different pages as 3 goals within the same Goal Set. There is no validation to stop you from using totally unrelated goals in one goal set e.g. member registration goal and whitepaper download goal but you should not do that unless you don’t have any more room to add goals.
Each goal set can have up to 5 goals and there are 4 Goal Sets available per profile.

Goal Sets in Reports

You will see you Goal Sets as Goal Set 1, Goal Set2 and so in your reports. (see below)

When you click on any of the Goal Set in any of the reports that have Goals (e.g. traffic sources report) you will see all the goals in that Goal Set in your report (see below)

How are the Google Analytics Reports Organized

Google Analytics reports are organized into 3 tabs

  1. Home Tab – This tab contains “Real Time Reporting”, Intelligence Events and Dashboards
  2. Standard Reporting – This tab contains most of the report that you will use on regular basis
  3. Custom Reporting – This tab has an option to create custom reports and will also list all the custom reports that have been created in that profile.

When you first log into Google Analytics, you will be taken to a screen with a list of all your accounts and properties.

Click on a property to see a list of all the Profiles underneath in.



(If you are not familiar with Account, Properties and Profiles then see How Google Analytics Account are Structured)

Click on the profile that you want to see the reports for and it will take you into a section of Google Reports called “Standard Reporting”.  These are the reports that will use most of the time.

I will describe these sections in details in upcoming posts.

How to Give Access To Others To Your Google Analytics Reports

Before you give access to anybody you need to decide the level of control you want the new user to have and what profiles you want to give access to

User Role:

There are two levels of access

  1. User
  2. Administrator

User access level only allows the new user to see the reports only in the profiles that the user is given access to.

Administrator Access allows the user to see reports for all the profiles in an account and also allows them to perform Administrative functions such as add new users, create filters, create new profiles etc. (These administrative tasks will be covered later)

To start adding a user, go to the “Settings” section of Account, Property or a Profile and clicking on the ”Users” tab.


When you click on “New User” shown above, you will be taken to the screen below.  This is where you can provide access.

Note: The email address that you are adding as a user should have a Google Account. If the user does not have an account then he/she will be asked to create one using the same email address.


In the above form

  1. Add the email address of the person
  2. Assign a role
  3. Select the profile from “Available Profiles” section on the left hand side
  4. Click on “Add” button in the middle
  5. The profile will be added to to the right hand side box and will be removed from the left hand box
  6. Click on Create User and you are done



See Also: How Are Google Analytics Accounts Structured

Regular Expressions and Google Analytics

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